
1) They Don’t Define Their Own Goals First.
- If you’re unclear on what you want—retirement security, tax efficiency, generational wealth—it’s hard to evaluate whether an advisor is the right fit.
2) They Chase Performance, Not Process.
- Past returns don’t predict future success. What matters more? A consistent, disciplined investment process and sound risk management.
3) They Don’t Ask if The Advisor is a Fiduciary.
- Not all advisors are legally required to act in your best interest. Always ask: *“Are you a registered investment advisor?”
4) They Overlook How The Advisor is Paid.
- Are you paying a flat fee? A percentage of assets? Are there hidden commissions or incentives? Transparency here matters—more than most realize.
5) They Fall for Flashy Sales Tactics.
- A slick pitch isn’t the same as sound strategy. The best advisors don’t sell—they educate.
6) They Don’t Vet Expertise or Specialization.
- “Financial advisor” is a broad title, and qualifications vary widely. Look beyond the label—ask about their experience, how they work with clients like you, and whether they hold any professional designations (like CFP®, CFA®, or others). What matters most is their ability to provide clear, relevant guidance tailored to your goals.
7) They Ignore the Relationship Fit.
- You deserve an advisor who listens well, communicates clearly, and respects your perspective. The right advisor should make you feel *supported*, not overwhelmed.
Choosing the right advisor starts with asking the right questions. We’re here to answer them.
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*Content is for informational purposes only. Neither the information nor any opinion expressed in this content constitutes an offer by Cottonwood Wealth Strategies to buy or sell any securities or financial instruments, or to provide any investment advice or service.